Working with media

The "PROPAGANDA" Center of Communication Technologies focuses its attention on developing relations with mass media. During these years, we have accumulated rich experience in efficient cooperation with business, social and political press, TV programs, radio stations, with specialized media.

Besides products described in the "Establishing a dialogue with the media" section, specialists of the "PROPAGANDA" CCT:

Investigate the informational space:

• expert polling of journalists;
• studying informational needs and expectations of the press;
• expert evaluation of media.

Carry on individual work with media:

• drafting and realizing theme media plans, based on the analysis of clients' demands and journalists' informational needs;
• Individual work with specialized media;
• individual work with business, social and political press;
• working with regional media;
• individual work with information agencies and network media;
• point work with TV programs and radio stations, organizing theme topics, reportages, programs in various formats (news, interviews, "guest in the studio", "talk shows", etc.).

Standard tools of working with media:

• forming journalists' pools for informational campaigns, working with them;
• creating and keeping data bases on key journalisis and media;
• initiating materials in the media;
• developing informational occasions;
• preparing and spreading press releases;
• gathering and analyzing publications;
• clipping publications.

Last materials on the given subjects

Специфика связей со СМИ в больших и малых компаниях
Презентация выступления заместителя генерального директора ЦКТ "PRОПАГАНДА" по проектной деятельности Ольги Безгодовой на V-ой юбилейной региональной PR-конференции "PR для бизнеса и бизнес для PR"
In detail


Last projects on the given subjects

Informational support of the «Antiplagiarism.SAC - innovations against fake theses» round table
The "PROPAGANDA" CCT provided informational support to the «Antiplagiarism.SAC - innovations against fake theses» round table, for the "FORECSYS" CJSC.
In detail

Informational support of the First Banking Forum
Informational support of the First Banking Forum of the CIS and Eastern Europe "Banking system of the CIS: problems and prospects of development» (Vienna, June 21-24, 2007).
In detail

Informational support of the First International Transport Forum and exhibition "Transport of Russia' 2007"
Informational support, PR campaign, and a press center organization within the First International Forum and exhibition «Transport of Russia'2007». Ordered by the "Congress Management Network" CJSC for the Ministry of transport of the Russian Federation.
In detail