Establishing a dialogue with media
One of the key points of the struggle for influence in the society is the struggle for the attention of the press. First of all, because the press is perhaps the main source of information and, undoubtedly, the main communication channel necessary in the life of today's society.
Today, like three centuries ago, the press constructs images of the present world, and brings them into the public mind. The process can hardly be influenced upon from the ourside, as the press is constantly improving its methods of protection from outside interventions. In the struggle, the one will win who is able to guess right the interests of the media and the audience's expectations.
The "PROPAGANDA" Center of communication technologies' approach to the cooperation with the press consists in the fact that we do not consider journalists as an instrument or means to achieve any goals, but rather as a special target group of primary importance.
Last projects on the given subjects
Информационно-консалтинговое сопровождение Страховой группы «УРАЛСИБ»
Проект реализовывался в период с сентября 2008 г. по август 2009 г.
In detail